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Table of Contents

Have you heard of the process of Digital Transformation, and are you aware of the Digital Transformation Basics For Businesses?  In this article – we explore some of the most basic parts of the process, so think of this as your first few steps of the marathon of competitive business technology.

A simple truth, if you are using the same competitive tools other businesses are – you can keep up with them. If you are not taking advantage of the time saving and money making tools they are – you lose competitive edge. Truly, a simple argument on why you need to explore the options of Digital Transformation – and again, just start with the basics.

One of the things that define our business world right now is connection within the competition. Microsoft, for example, is leading the charge into investing heavily into AI. From buying a huge portion of OpenAI, to a $100K subscription model for organizations, to Bing Chat and the first keyboard redesign in over 30 years – you could say they are going “whole hog”.

The reason why – they can see it makes a HUGE difference to the bottom line. Before you start to run though, you have to walk – and before that you have to crawl.

Key Takeaways:

  1. Digital Transformation Definition and Importance:It’s integrating digital technology into all business areas, fundamentally changing operations and value delivery. Its significance in the modern world is compared to the necessity of having a smartphone instead of an old flip phone.
  2. Necessity for Competitive Advantage:Embracing digital transformation leads to a significant competitive edge, enhancing efficiency, productivity, and customer experience.
  3. Key Components:The document outlines crucial components like cloud computing, big data, and IoT, emphasizing the importance of people and cultural shift, alongside processes like Agile methodologies and continuous improvement.
  4. Starting the Journey:Steps include assessing the current state, defining objectives, choosing the right technologies, implementing in phases, and continuously measuring and adjusting.
  5. Common Challenges and Solutions:Challenges like resistance to change, budget constraints, and skill gaps are discussed, along with strategies to overcome them, such as demonstrating benefits, creative budgeting, and skill development.

What This Article Will Show You

You’ll get a plan for how to understand and use digital transformation in your business or job in this article. It’s like a recipe: we’ll give you the supplies and the steps, but you still have to heat up the stove, create the mise en place ingredients, and then cook it. Or, if you are not that confident in your skills as a chef, we can consult with you or support you through the process.

If that sounds more like your speed, connect with us today to see how we might benefit your company and team.

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In The Beginning: Why being digital is important

Thanks for reading this dialogue on going digital. It’s not just a trend; this is a big change in how businesses work and how they give people value. To stay useful in today’s fast-paced business world, you need to understand this idea. Or alternatively, keep trying to compete with others who seem to always stay a step ahead of you somehow.

What does “digital transformation” mean?

Going digital is like getting a smartphone instead of an old flip phone. You wouldn’t be able to use new apps and services on an old phone, and businesses can’t stay competitive if they don’t change how they do business and talk to customers.

Why it’s so important in the modern world

Technology is all around us these days. That’s how we do everything, from shopping to finding information to talking to each other. Companies that don’t join this digital wave will miss out on a lot of business. It’s like having a shop that’s only open for one hour a day, without a sign that works, located in a back alley. You get the picture.

What is “Digital Transformation”?

“Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers.” Forrester Research

  • Definition: Digital transformation is not just about technology; it’s about rethinking business models and processes.

  • Historical Context: How digital transformation evolved from simple digitization to complex business strategies

  • Importance in Various Industries: From healthcare to retail, no sector is untouched.

Further Reading from Harvard Business Review: Topics on Digital Transformation


Why is it necessary?

Technology evolves, and the evolution of THAT technology is a driver for future innovation and experimentation. Don’t take my word for it though. Or, you could – but you can head over to this article that was written over a decade ago by the MIT Initiative on the Digital Economy (IDE). According to their site “is a team of visionary, internationally recognized thought leaders and researchers examining how people and businesses work, interact, and will ultimately prosper in a time of rapid digital transformation.”

This research paper was written over a decade ago, and shows that firms that have adopted digital transformation are more than 26% profitable compared to their peers.

Why Should You Care About Digital Transformation?

Competitive Advantage: Stay Ahead or Get Left Behind

In today’s fast-paced business landscape, standing still is the same as moving backward. Digital transformation offers a significant competitive edge. It’s not just about keeping up with your competitors but also about setting the pace and becoming a market leader. By embracing new technologies and methodologies, you can unlock innovative ways to approach your business, making you more appealing to customers and more formidable to competitors.

Efficiency and Productivity: Do More with Less

Digital transformation streamlines your business processes. This efficiency doesn’t just cut costs; it also frees up resources to focus on strategic initiatives. Imagine automating routine tasks so that your team can focus on creative problem-solving and innovation. The end result? A leaner, more agile organization that can adapt to market changes more swiftly

Customer Experience: Meet Your Customers Where They Are

In the age of the customer, meeting their expectations is the bare minimum. Digital transformation allows you to go beyond and create personalized, meaningful experiences. Whether it’s through AI-driven recommendations or real-time customer service, digital transformation enables you to engage your customers at every touchpoint, turning them into loyal advocates for your brand.

You can check out another great article written by McKinsey & Company, and this article written back in 2023 highlights the economic potential if generative AI.

Key Components of Digital Transformation

Digital Transformation – Cloud Computing

Cloud computing is like having a magic box that can hold all your stuff. But instead of a box, it’s a safe and secure place on the internet. You can put your files, apps, and even your whole computer system there. The best part? You can get to it anytime you want, from anywhere!

Digital Transformation – Big Data

Imagine if you knew what your customers liked, when they liked it, and even why. That’s what big data helps you do. It’s like being a detective for your own business. You gather clues from things like sales numbers, customer reviews, and social media. Then you use those clues to make your business even better.

Digital Transformation – IoT (Internet of Things)

IoT is like giving your everyday things a brain. Think about a coffee maker that knows when you wake up. Or a fridge that can make a shopping list for you. These smart things talk to each other and make life easier. And for businesses, it’s a game-changer. It can help you keep track of your stuff, save energy, and a lot more.

People: The Heart of Success in Digital Transformation

People are the stars of the show when it comes to digital transformation. But not just any people—you need folks with special skills. We’re talking about people who know tech stuff, sure. But there are also people who are good at solving problem