Serious road work in Hyde Park disrupted customer street traffic to the point where sales of convenience items like milk, eggs and bread dropped to near zero. The Unger Brothers wanted to restore the family side of the customer base in spite of the construction barriers.
Response developed a series of unaddressed mailers dropped in near-by neighbourhoods to restore family/convenience shoppers to visit. Each mailer had dated special offers and this allowed the client to track the effectiveness of the campaigns. Each mailer had a contest integrated into the format and ballots were to be returned to the retail location to enter the contests. A floor plate map of the store layout was designed to help time-poor family shoppers to dart in and out quickly.
The campaign restored the connection with young families rebuilding their shopping habits