Selectpath
Graphic Design
Following the merger of three different businesses: group benefits, insurance
and financial planning, Response Generators helped the partners brand their combined services under a brand name and byline: Selectpath The right path
Explaining the range of services required a common message that could be left behind after a sales call. Target audiences were SMB owners and the metaphor
imagery was using mountain climbing as the path SMB owners face as their business grows.
