Melitron
Branding
In 2002, Millennium Manufacturing came looking for a new name to represent the corporation into the 21st Century.
After name-storming new names, Response created the word Melitron, a derivative from elitron,
which is the scientific name for the wing shields on a flying beetle. By morphing the metal prefix to elitron, a unque generic brand evolved.
The portfolio featured the core fabrication and finishing businesses
from Meliton and captured their march from a single building to multiple co-located plants in Guelph.
